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Lynx: Men in Progress

What does it mean to be a man? ๐Ÿ†
Film ยท Social

Short films featuring real men talking about everything from the last time they cried to how they feel about their bodies. We released episodes to coincide with related events, like exploring father-son relationships for Father's Day.ย 

We interviewed 80 guys and girls for 80 hours, which gave us a huge amount of viewpoints, anecdotes and emotive stories to create our films from.

  • Concepting
  • Copywriting

๐Ÿ† The Drum Marketing Can Change The World Awards: Chairman's Award
D&AD Wood Pencil: Online Video & Viral Films
Campaign/PR Week Brand Film Awards: Grand Prix, Gold and Bronze
DMA Silver: Best Brand Building Campaign
Cannes Lions Shortlist: Film

๐Ÿ“ข Little Black Book ยท The Drum

๐Ÿ’ Made with Jeff Bowerman, David Stoddart and Dark Energy.

Episode 1: Like Father Like Son

Episode 3: Pride

Episode 5: Boys Don't Cry

Episode 7: Nicknames

Episode 8: Relationships

Episode 9: Becoming a Man

Featured work

Bookish/ U/ Trainline/ Google Android/ Lynx: Bigger Issues/ eBay/ Maltesers