Absolut Essential

Having won the pitch for the iconic Absolut brand in Summer 2019 we started in earnest with our Get Together campaign series.

Drowned out by an ever-growing raft of start-ups and craft vodkas, Absolut wanted to reclaim its crown as the original challenger brand.

We went back to Absolut’s roots featuring the iconic bottle centre-stage. This was reflected in quirky scenarios and interesting, art-direction in the vein of some of the classic cigarette advertising of the 1980s.

It was built as a global brand toolkit for OOH, print, digital and shopper. Message me if you want to see it.