J&B had lost relevance with younger drinkers and needed a new audience without abandoning its heritage.
Aligning with J&B's new global positioning, 'Venture Together', we created a new website that updated their brand story and copy to feel fresh and inclusive. We produced a series of short films (all shot in one continuous take) using multiple pairs of hands to mix and present J&B cocktails. A playful visual metaphor of getting together ✌️🤝✋🤙
- Copywriting
- Art direction
- Website copy
- Social-first content
We wanted to retain the story of how J&B was created, the story of collaboration, so the '&' became a symbol across everything.
Content platform: Whether it’s cocktail making or ‘hackdays’ for new ideas, we positioned ‘Venture Together’ as a platform for content across the globe. First stop: making music at the Festival Internacional de Benicàssim
Featured work
Bookish/ U/ Trainline/ Google Android/ Lynx: Men in Progress/ Lynx: Bigger Issues/ eBay/ Maltesers