Sony Mobile

Sony’s Xperia smartphone has an incredible camera. But telling people that in an ad is one thing, proving it is another.

We gave aspiring filmmakers from around the world an Xperia smartphone and a simple brief: capture the idea of a 'journey.' From all the footage, we created a crowd-sourced documentary film, guided by BAFTA and Emmy-winning cinematographer Mateo Willis (Blue Planet II, Planet Earth) with a bespoke soundtrack by producer/DJ Poldoore. We supported the film with social teasers and 4 tutorial films presented by Mateo, shot in Iceland. Over 72,000 people visited the product website, and the campaign reached over 11 million people.